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Programmatic advertising is a complex trading ecosystem with many different participants, as shown in the figure below: Advertiser, is the one who spends money. Generally, it is you. Advertisers can usually be divided into performance category and brand category, or they can be divided into To B and To C according to the product-oriented groups.
Read Moreby Ruoyi Zhou, from AdPlus one-step Service team Since the "first year of programmatic" in 2012, programmatic advertising has been on the Chinese market for 7 years. During this period, programmatic advertising experienced an explosive period of hot pursuit of capital and a period of adjustment that has received much industry attention. As advertis...
Read Moreby Ruoyi Zhou, from AdPlus one-step service team Programmatic advertising can avoid some of the problems in advertising, and it is good for media owners and advertisers: From the perspective of the media owner: Improve the efficiency of advertising transactions and expand the scale of transactions.
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